We at NecesCity take the private nature of your personal information very seriously. It is our goal to bring you information that is relevant and targeted to your individual needs, yet protect your privacy at the same time. The following policy on privacy describes how we treat the information we collect from you whenever you visit our website and/or receive our email recommendations.

I. PERSONAL INFORMATION
Needless to say, in order for us to disseminate our email recommendations to you, we need your e-mail address. However, we may also request additional information, such as your name, geographical location and telephone number, so that we may provide you with more interesting and relevant content, as well as additional services. Rest assured, we do not collect any other personal information that you do not expressly provide, and will never disclose your personal information to any third party without your express consent, except to third parties as required to help us disseminate our daily email lifestyle guide.

II. NON-PERSONAL INFORMATION
We may request optional demographic and profile information from you that is non-personally identifiable, for example, age, annual income and buying preferences. We may use this data to improve our site and/or personalize your experience at our website, in order to bring you more targeted and relevant content, and to display such content according to your preferences. We may share this information with others, such as advertisers interested in advertising on our website, though not on an individual level.

III. INFORMATION USAGE
We reserve the right to use and share your personal and non-personal information in an aggregate, anonymous form (which will not contain any personally identifiable information about you) for any business purposes, such as analyzing subscriber usage trends and seeking compatible advertisers and partners. This information will tell us how much time our subscribers spend on our website, and which other websites subscribers come from before, and go to after, visiting our website. The collection of this information allows us to prepare for traffic load demands and to efficiently disseminate our email recommendations, among other things.

IV. REVIEW AND ACCESS
You will, of course, have the ability to access the information that we have collected about you. And you will have an opportunity to correct, update or modify this information.

V. HOW TO UNSUBSCRIBE
You can unsubscribe from receiving our email recommendations at any time, by clicking on the ‘Unsubscribe’ link in the footer of our emails and following the instructions, or by clicking on the ‘Unsubscribe’ link at the bottom of our website homepage and following the instructions.

VI. THIRD PARTY ADVERTISING
Some of the advertisements appearing on our website are delivered to you by our web advertising partners. Information about your visit to their website, such as the number of times you have viewed the advertisements on their website (but not your name, address or other personal information), may be used to serve advertisements to you.
Occasionally, our subscribers receive email recommendations marked "Partner Pulsit" in the subject line and in the email header. These email recommendations are not necessarily reflective of the opinions of our editorial staff, and are content paid for by our sponsors.

VII. ‘COOKIES’
As with most other sites, our website uses ‘cookies’ – bits of information that are placed by a website in a storage place on your personal computer. This allows us to quickly check your status as a subscriber and facilitate access to our website based on your preferences. Some of our advertisers may use cookies to track your preferences as well. Unfortunately, we do not have control over such cookies placed by advertisers. If you do not want cookies enabled, your web browser includes an option that allows you to disable them.

VIII. IP ADDRESS
Your Internet Protocol ("IP") address identifies the location from which you enter the Internet, like your Internet Service Provider, your company or your university. We may, from time to time, use your IP address to help diagnose problems with our server, gather broad demographic information and administer our website.

IX. PG-13
No one under the age of 13 is allowed to use our site, provide any personal information or receive our email recommendations. Minors between the ages of 13 and 17 must get the permission of their parent(s) or legal guardian(s) before viewing our website or receiving our emails.

IX. LINKS TO OTHER SITES
As part of our service, we may create links allowing you to access third party websites. NecesCity is not responsible for the content that appears on those sites, and does not endorse these websites. Please consult the individual privacy policies of those websites in order to determine how they treat user information.

X. SECURITY
All information described above is stored on restricted database servers.

XI. MODIFICATIONS TO THIS POLICY
NecesCity reserves the right to change this policy from time to time; however, all changes will be posted to this Privacy Policy at the time such changes are made. The date of the most recent revisions will appear on this page so please check back. Please note that continued access of NecesCity constitutes your acceptance of any changes or revisions to the Privacy Policy.
Thank you for taking the time and interest to review our policies at NecesCity. If you have concerns or questions about any aspect of this Privacy Policy, please email us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it We welcome your questions and feedback.

Last Updated: 1 September 2008