STYLE - NecesCity - Feel the City's Pulse

Indenim

Written by NecesCity Hong Kong, on 23-02-2010 00:00

Jean Therapy
Time to Mass Customise

Of all the items in your wardrobe, which would be the first you throw into an overnight bag? Jeans, simple denim trousers popular since the 1950s, are like dogs – hardy, reliable and always ready to roll. But as popular as they are, as comfortable as yours might be, and as much time as you spend wearing them, jeans come from cookie cutters; they’re made for the masses, for models with cheese-grater six packs, for guys who look like LL Cool J in the Paradise video. They’re never going to fit like the proverbial glove.
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The Gurus Shop

Written by NecesCity Hong Kong, on 18-02-2010 11:23

The Gurus
It’s Like a Box of Chocolates…

We’ve all heard of stories of trapped genies in old brass lamps that, when rubbed the right way, grant you a wish. But what if you found such a mythical beast whilst walking along the Shek O shoreline and were stumped as to what to wish for? After all, the possibilities are endless. If only genies came with one of those Google “I’m Feeling Lucky” buttons.
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Vuzix Wrap 920

Written by NecesCity Hong Kong, on 12-02-2010 00:00

Wrappa-Vision
More Mr Spock Than 50 Cent

Technology is a great thing. It helps us across every aspect of our lives, and is developing faster than Liu Xiang can jump farm fences. These days we watch news bulletins, youtube videos and even movies on everything from wafer-thin cell phones to tiny MP4 players. But instead of sitting on your next long-haul flight perched over a tiny screen, why don’t you let technology take you to the next level?
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Void Watches

Written by NecesCity Hong Kong, on 05-02-2010 11:23

Chrono-Chic
Filling a Void in Your Man Armour

So what do you do when you meet a guy for the first time? Even if it’s not a business meeting, it’s pretty natural to give him a cursory wardrobe verdict – Judge Judy styles. You look at his shoes – which often say more than any other clothing item – maybe come to conclusions on his choice of tie, or the frames of his glasses. And you look at his watch. It’s ok, we know it’s a natural reaction, we do it too. Most men wear their personality on their wrists, not their sleeves.
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Bern Unlimed

Written by NecesCity Hong Kong, on 03-02-2010 11:23

Bern Baby Bern
And Keep All Your Memories

From the moment we rode our first bike, to the last time we did a drunken, naked, down-hill slalom run, we’ve been putting our brain boxes in jeopardy. As if we weren’t losing enough brain cells with all the hay fever sneezing, head bumping on red MTR handles, and late nights at underground Connect Four dens, we have the self-audacity to try extreme sports without sufficient cranial coverage. As our mothers used to say, this is only going to end in tears.
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